Data Type

The Data Type schema is used for the item types shown in bold below in the microdata type hierarchy:

Primitive Data Types
DataType
Boolean
Value: either True or False
Date
Value: a date in ISO 8601 date format
Number
Integer
Value: a decimal integer
Float
Value: a floating point decimal number
Text
Value: text
URL
Value: a URL
Other Data Types
Thing
Intangible
Enumeration
BookFormatType
Value: one of EBook, Hardcover or Paperback
ItemAvailability
Value: one of PreOrder, InStock, OutOfStock, Discontinued, InStoreOnly, OutlineOnly
OfferItemCondition
Value: one of NewCondition, UsedCondition, RefurbishedCondition, DamagedCondition
Language
Value: a natural language such as English, French or Spanish or a programming language such as Java or COBOL
Quantity
Distance
Value: a number followed by a unit of length measurement
Duration
Value: a duration in ISO 8601 format
Energy
Value: a number followed by a unit of energy measurement
Mass
Value: a number followed by a unit of weight measurement
StructuredValue
ContactPoint
Postal Address
Value:
GeoCoordinates
Value:
GeoShape
Value:
NutritionInformation
Value:
Properties
PropertyTypeDescription
Properties from Thing
nametextrequired the name of the establishment
descriptiontexta short description of the establishment
urlURLURL of a web page (itemtype="http://schema.org/WebPage") about (itemprop="about") the establishment
imageURLURL of a picture of the establihsment
Template
<div itemscope="itemscope" itemtype="http://schema.org/<#SchemaName#>">
   <span itemprop="name"><#Establishment Name#></span>
   <span itemprop="description"><#Description of the establishment#></span>
   <a href="<#http://www.ExampleOnly.com/path/file-name.html#>"><#http://www.ExampleOnly.com/path/file-name.html#></a>
   <img src="<#http://www.ExampleOnly.com/images/image-name.png#>" alt=""/>
</div>
Examples