Data Type

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Data Type

The Data Type schema is used for the item types shown in bold below in the microdata type hierarchy:

Primitive Data Types

DataType

Boolean

Value: either True or False

Date

Value: a date in ISO 8601 date format

Number

Integer: Value: a decimal integer
Float: Value: a floating point decimal number

Text

Value: text

URL: Value: a URL

Other Data Types

Thing

Intangible

Enumeration

BookFormatType: Value: one of EBook, Hardcover or Paperback
ItemAvailability: Value: one of PreOrder, InStock, OutOfStock, Discontinued, InStoreOnly, OutlineOnly
OfferItemCondition: Value: one of NewCondition, UsedCondition, RefurbishedCondition, DamagedCondition

Language

Value: a natural language such as English, French or Spanish or a programming language such as Java or COBOL

Quantity

Distance: Value: a number followed by a unit of length measurement
Duration: Value: a duration in ISO 8601 format
Energy: Value: a number followed by a unit of energy measurement
Mass: Value: a number followed by a unit of weight measurement

StructuredValue

ContactPoint

Postal Address: Value:

GeoCoordinates

Value:

GeoShape

Value:

NutritionInformation

Value:

Properties

Property	Type	Description
Properties from Thing
name	text	required the name of the establishment
description	text	a short description of the establishment
url	URL	URL of a web page (itemtype="http://schema.org/WebPage") about (itemprop="about") the establishment
image	URL	URL of a picture of the establihsment

Template

<div itemscope="itemscope" itemtype="http://schema.org/<#SchemaName#>">
   <span itemprop="name"><#Establishment Name#></span>
   <span itemprop="description"><#Description of the establishment#></span>
   <a href="<#http://www.ExampleOnly.com/path/file-name.html#>"><#http://www.ExampleOnly.com/path/file-name.html#></a>
   <img src="<#http://www.ExampleOnly.com/images/image-name.png#>" alt=""/>
</div>

Examples

Valid HTML 5